Brand Story
Free Your Mind
When we first engaged our Graphic Designer, we spent time with him to work through who we were and how we worked, in order that he could understand us better and design
something that really worked. He went away and came back to us with a pack, the cover of which was titled ‘Free Your Mind’ … his request to us! We ask you also to ‘Free
Your Mind’ and leave behind any pre-conceptions of consulting companies …
Our Brand Identity is made up of four different elements; you could identify with this as a reference to ForthRoad, or the four levels of thinking
which Jim Ewing links us to. Each level is a key part of ForthRoad’s culture, values and identity.
1. global network, internet communications
The circle and shape of our logo. This represents our strong global network of contacts and clients. We work all over the world, in different countries and cultures. We
bring together an extraordinary team of people to work with us including Jim Ewing and Max Boisot.
To facilitate this global working we communicate and interact using the world wide web and internet communications. We have access to state of the art technology and
continue to grow and develop our own capability in design and delivery.
2. strength, character
The second level of our identity is our strength and character – the bridge between the two sides of our logo. Our clients experience the strength of our organisational
capability as we come together to support delivering to their business needs. They benefit from the structure that we have in place which allows us to equally hold
things together, but separated at the same time, without pulling everything to one generic solution. Clients also appreciate our character as an organisation,
and also a place where individual personalities shine through and we bring our own strength and character to build on that of ForthRoad.
3. continuous motion, excitement
The crest of the wave shape and our ‘f’ in the circle. The third tier of the ForthRoad identity is all about motion and excitement. For our clients we are always
moving forward; as we embed our learning in them, we move our thinking forward and they benefit the next time they use our services. Learning and developing
our products and services is a big part of being ForthRoad. Secondly, excitement. As a team, we are passionate about working for ForthRoad.
Clients have a great experience of working with us and are genuinely excited about what we bring to their business.
4. harmony, perfect balance
The yin/yang colouring of our fourth and final level. Harmony is important to us as we work with clients externally and align ourselves with their success.
Balance and symmetry so that whichever way our solutions are presented or examined they are perfectly formed and just right for the occasion. Internally, harmony speaks to the work life harmony we
encourage, and the balance in delivering to customers of innovation, creativity and commerciality.
The ForthRoad brand story – our culture and values, what is important to us, what we aspire to deliver and to be.
Click here to download our Brand Story in PDF format
Things to do
Travel Diaries
The Boathouse as a Venue
The Boathouse is getting busier as more and more people find out about it – download the pdf and get in touch to book your off-site meeting before all the dates are full!
Weather at The Boathouse
What's In The Forth?
Client Logins
Files for Downloading
- Boathouse Introduction
- ForthRoad Brand Story